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Benchmark Your Vegetable Farm Finances

January 17, 2020 @ 1:00 pm - 5:00 pm


Direct-market vegetable sales at farmers markets, CSAs, on-site farm stands, and other outlets are an $439 million industry in Pennsylvania.

Yet, little information is available to guide vegetable farmers in making financial decisions.

Through our Diversified Vegetable Financial Benchmark Study, we’re helping vegetable farmers improve their bottom line. Financial benchmarks can give you a more accurate idea of the typical returns you can expect from entering into new sales outlets. They also help put your farm’s finances into context so you can better evaluate your long-term business plan.

During this workshop, you’ll complete a detailed financial survey about your vegetable farm that will take approximately 90–120 minutes. We’ll also share highlights and lessons learned from this multi-year study. We will later provide you with personalized information about how your business finances compare to farms across Pennsylvania and the U.S.

All participants are eligible for a $100 stipend for completing the study, but must prepare some basic 2018 financial records before the workshop. General results from this study will be shared publicly, but your farm’s specific data will be kept confidential.

At this time, participation in this study is limited to for-profit diversified vegetable operations. 

Please RSVP to by Friday, January 10th, 2020.

Additional information

  • Coffee and light snacks will be available.
  • This event qualifies for one SmartStart credit through AgChoice Farm Credit. SmartStart allows young and beginning farmers to earn credits toward a reduced interest rate on a new AgChoice loan by attending educational events.


Take a look at our frequently asked questions about our workshops and events.


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Date: Fri, January 17, 2020

Time: 1:00 pm - 5:00 pm

Location: Chatham University | Eden Hall Campus | Esther Barrazone Center
6035 Ridge Rd
Gibsonia, PA 15044

Cost: Free

Event Category: PASA Events