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Set a course for improving your farm’s long-term economic viability.

Direct-market vegetable sales at farmers markets, CSAs, farm stands, and other outlets are a $439 million industry in Pennsylvania. Yet, little information is available to guide vegetable farmers in making successful financial decisions.

Through our Diversified Vegetable Financial Benchmark Study, we’re helping veggie farmers improve their bottom line by identifying financial benchmarks for diversified vegetable farmers. Financial benchmarks can provide farmers with a more accurate idea of the typical returns they can expect from different sales outlets.

Read our latest report reviewing our study insights to date.

Who can participate in the study?

If you own or manage a commercial diversified vegetable farm in Pennsylvania or surrounding states, and you sell at least some of your produce through direct-to-consumer markets, you’re eligible to participate in the study.

What are the benefits of participating in the study?

Beyond contributing to a dataset that will help vegetable farmers everywhere more effectively improve their business models, you’ll also receive:

  • A detailed benchmark report that shows how key financial indicators for your farm compare against similar farms in Pennsylvania and the mid-Atlantic region.
  • Connections to a learning community of farmers working to improve their business skills.
  • A $100 stipend

How can I participate?

Participating is simple. First, contact us to let us know you’re interested. We’ll provide you with a brief survey about basic aspects of your farm to see if it’s a good match for the study considering the range of current participants.

If your farm is eligible to participate, you’ll complete a 90-minute survey about your farm’s business model and finances.

As with all of our research projects, your farm’s data will be kept strictly confidential. We’ll only share general trends and insights.