Holiday Selling for Food Producers (Webinar)

The holiday season translates to higher sales as everyone is searching for that unique, one-of-a-kind gift. Most often that gift will be a specialty food product. Maximizing your sales during this time frame is critical and can mean the difference between staying in business and closing your doors.

This webinar is designed to help specialty food producers plan for Halloween through New Year’s Day. We’ll take a look at:

• Direct-to-consumer and wholesale channels as it relates to product mix
• Promotion
• Supporting your wholesale partners
• And much more

“Holiday Selling for Food Producers” is hosted as part of the PA SBDC’s Agriculture Center of Excellence. This joint initiative of The University of Scranton SBDC, Clarion University SBDC, and Penn State SBDC will help Pennsylvania agriculture businesses sustain operations and stabilize food supply chains in the wake of the pandemic. For more information on the PA SBDC Agriculture COE, visit our website.

This webinar will be presented by Small Potatoes, a boutique consulting firm that specializes in working with small-scale and start-up food product companies.