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Webinar Can Direct-Market Vegetable Farmers Make a Middle-Class Income?

October 5, 2021 @ 12:00 pm - 1:00 pm


Vegetable farms that sell their produce through farmers markets, CSA programs, on-farm stores, and other direct-market channels are the foundation of local food movements everywhere. Yet there is surprisingly little information available to help answer a basic question: Can farmers make a middle-class income selling vegetables through direct-market outlets?

We launched an ongoing study in 2017 to help fill this critical gap in information and offer insights that could help vegetable farmers start and grow their businesses. Our new report, Financial Benchmarks for Direct-Market Vegetable Farmsoffers the most comprehensive review of direct-market vegetable farm businesses to date, sharing detailed financial benchmarks from 39 farms collected over three years.

During this webinar, we’ll review our findings and answer your questions. We’ll also share three strategies farms can use to boost financial success and explain how direct-market vegetable farmers can participate in this vital ongoing project.


  • Franklin Egan, Education Director at Pasa
  • Sarah Bay Nawa, Research Coordinator at Pasa


  • Online registration closes one hour prior to the event.
  • Recordings will be provided to registrants within one to two weeks of the live event.
  • Questions? Contact events@pasafarming.org.


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Date: Tue, October 5, 2021

Time: 12:00 pm - 1:00 pm

Cost: Free

Event Category: Pasa Events