PASA Webinar - Direct Sales Marketing: Expanding the Current & Finding the New
Feb 24, 2016
from 11:00 AM to 01:00 PM
|Contact Name||Tracy Raymond|
|Contact Phone||814-349-9856 x17|
Presenters: Jennifer Brodsky & Rebecca Frimmer, Kitchen Table Consultants
This webinar will take a deeper dive into the management and expansion of the direct sales customers you may already have and evaluating what new direct sales opportunities would be a good fit. A basic overview of a variety of direct sales models will be given, including CSAs, on-farm sales, on-line sales and farmer's markets. The skills needed to make each endeavor successful will be examined, including a 101 overview of the support pillars of marketing such as visual displays, customer service, communication and basic event planning. Notes, exercises and additional resources used during the webinar will be made available to participants and the session will be recorded. A question & answer period will be included, to allow participants to ask questions; resulting in an engaging interactive learning experience. This session is limited to 100 participants & registration is free.
This event is supported by funds via a Specialty Crop Block Grant from the PA Department of Agriculture