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Strategies for Successful Selling: Pricing

November 6, 2019 @ 9:00 am - 12:00 pm

This series consists of three workshops focusing on strategies for successful selling, hosted by Penn State Extension and PASA.

Day 1: Pricing Strategy

November 6th

What factors should you consider to price your products appropriately for both your business and your markets? During the first session of this series, we’ll discuss the information you need to make sound pricing decisions. You’ll also hear from other growers about how they set their prices, to examine pricing strategies in real-world scenarios.

Day 2: Social Media & E-Commerce Strategy

November 13th

This session will cover the fundamentals of how to effectively use social media to connect with your customers and bolster your farm business, including how to create a manageable and profitable e-commerce strategy. You’ll hear from farmers who are using a variety of social media tools that accommodate their individual preferences and unique needs to build a farm brand that resonates with their customers. 

Day 3: Strategies for Selling Year Round

November 20th

Your farm sales don’t need to take a hiatus until spring once the growing season comes to an end. During the final session of this series, we’ll explore how to utilize storage crops and value-added products to extend your selling season through all twelve months of the year.

Speaker information

Maria Graziani, Penn State Extension: Maria is the farm financial management educator in Beaver County, serving Lawrence and Butler Counties as well. She holds an M.B.A. and has a background working with start-up, tech, and food-centered businesses and organizations in the areas of financial analysis, budget planning, and developing efficient and improved cash flow management. She has been an advocate of local food and farming for the past 10 years, wearing many hats over this time including urban farmer, food-based entrepreneur, member of the Pittsburgh Food Policy Council, and advisory board member of the Pittsburgh Urban Growers Co-op. 

Molly Bernsten, Penn State Extension: Molly is an education associate for Penn State Extension in Allegheny County, where she works as a farmer educator in agricultural entrepreneurship. Molly is passionate about strengthening local food systems and communities throughout western Pennsylvania. Previously, she has worked in food systems and education at DC Greens in Washington, D.C., and at the Environmental Charter School of Pittsburgh. Molly holds a B.S. in biology from Carnegie Mellon University and is currently pursuing a masters in social work from the University of Pittsburgh.

Additional information

This event qualifies for one SmartStart credit through AgChoice Farm Credit. SmartStart allows young and beginning farmers to earn credits toward a reduced interest rate on a new AgChoice loan by attending educational events.


Take a look at our frequently asked questions about our workshops and events. Otherwise, please contact this event’s coordinator, Dan Dalton, by email at or by phone at (814) 349-9856 x710.


Register here.

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Date: Wed, November 6, 2019

Time: 9:00 am - 12:00 pm

Location: Alliance for Nonprofit Resources
127 S Main St
Butler, PA 16001

Cost: Series of three workshops | $30

Event Category: PASA Events