For successful farms, marketing is part of a daily routine. Yet, most farmers are not versed in farm marketing strategies and there are few resources available to them. Plus, now more than ever before, there is competition from big businesses advertising their products in such a way that make them appear to be locally produced.
Your farm and your product need to stand out from the crowd. At this workshop, we’ll discuss how to tell the transparent and authentic farm story consumers are looking for. We’ll also cover best practices for farm websites, email marketing, market displays, online stores, CSAs, and social media. Learn which marketing strategies deserve your time and money, and which are better to leave behind.
Join us at Godshall Farm, which has produced high quality vegetables, herbs, and flowers for 11 years. Last season, they made drastic changes to their CSA to keep up with client expectations and added a certified kitchen to make prepared foods from their products. They also recently started a new business venture, the Downtown Allentown Local Food Market.
Additional information
This is a CRAFT event. CRAFT (Collaborative Regional Alliance for Farmer Training) events are designed for aspiring and beginning farmers, but can nonetheless provide valuable opportunities for experienced farmers to glean insights from their peers.
Questions?
Take a look at our frequently asked questions about our workshops and events. Otherwise, please contact this event’s coordinator, Aaron de Long, by email at aaron@pasafarming.org or by phone at (814) 349-9856 x709.
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